247 x Puma : The Return

The sell out collaboration of 2024 is returning to the racing scene with our second iteration of one of the most sought-after racing shoes.

A staple of the 247 brand that collides fashion and speed together. A carbon plated racing trainer built for athletes who refuse to compromise on either function or aesthetics.

"Having partnered with PUMA on multiple launches and working first-hand with their team on this latest edition of the Deviate, we are once again incredibly proud to have our name, logo, and identity associated with this technically advanced footwear. This edition reflects both the technical standards athletes expect and the design principles that define 247."

- George Heaton, Co-Founder and Creative Director

From Desert Dust to Black Alpine Snow: 247 x puma Deviate Nitro Elite 3

The Deviate Nitro Elite 3 remains one of the most in-demand racing shoes because it doesn't ask you to choose between performance and design.

PUMA's elite-level technology has proven itself to be one of the fastest race shoes on the market. Our role is to ensure it looks as good as it functions. That intersection, where technical innovation meets the 247 lifestyle, is where this collaboration lives.
This year, we've inverted the colourway.

Where the debut was white with black detailing, the Deviate Nitro Elite 3 now arrives in a bold black silhouette with cream white accents. It's a deliberate reversal that maintains the visual impact that can sustain a look across all seasons.

The Black Alpine Snow colourway delivers versatility, whether you're racing, training, or moving through the city, it works. Performance doesn't need to announce itself, but it should never hide either.

What’s in the 247 x Puma collection?

The Deviate Nitro Elite 3 doesn't drop in isolation. We've built a collection that carries the same commitment to performance and aesthetic integrity.

On a mission T-shirts

Following the original On a mission t shirt in grey we’ve transferred this same fit to a black colourway and added an additional long sleeve to the collection.

Constructed from lightweight cotton jersey with a subtle slub texture, the fabric delivers natural airflow and all-day comfort.

The washed black garment-dyed finish features a fade-out wash that gives each piece a lived-in, authentic look from day one.

Laser-cut holes and hand-finished distressing at the body, collar, and cuffs aren't decorative choices.

They're part of the design language that defines the ethos of on a mission to always move with you, from warm ups to cool downs, from the gym floor to the street.

On a mission Caps

The classic baseball style fit meets On a mission. Featuring an adjustable self fabric back strap for a personalised fit. Centre front ON A MISSION embroidery matches the apparel, with the 247 logo positioned on the side panel.

Distressing has been applied to the crown and peak to create that worn in finish that pairs directly back to the ON A MISSION tops.

Realtree® Hardwood Mesh long sleeve & Half tights

Following on from our first Realtree® capsule comes a different the lightweight mesh long sleeve maintains the oversized fit of our TEAM 247 range whilst delivering breathable performance mesh finished with anti-bacterial and sweat-wicking properties.
TEAM 247 chest branding and 247 back-neck logo keep the details consistent. Whether you're layering or wearing it solo, the mesh construction adapts.

The Realtree® hardwood half tight has been built on our TEAM 247 half-tight silhouette, these deliver high-performance 4-way stretch fabric with integrated sweat-wicking and anti-bacterial properties. The internal adjustable drawcord ensures a secure, custom fit, whilst the branded elasticated waistband provides added support where it counts.

TEAM 247 branding sits at the leg, and the integrated inner pant liner adds comfort without bulk. Built for athletes who need their gear to perform as hard as they do.

Tested by Athletes

We wanted to make sure that this shoe could carry itself, and we tested it, heavily.
In august our team of 247 athletes traversed Icelandic terrain as part of our MISSION: ICELAND campaign.

The black alpine snow Deviate Nitro elite 3 was pushed through 607 kilometres across Iceland. Throughout our relay this carbon plate race shoe was worn by the likes of Russ Cook (Hardest Geezer), Alfie Manthorpe and our own George Heaton.

Starting at the northern Lighthouse of Hraunhafnartangi and finishing at Reykjavík's iconic Hallgrimskirkja church, our athletes ran day and night through remote, hilly terrain that doesn't forgive weakness.

The deviate Nitro elite 3 performed. Not in lab conditions or controlled environments, but in the exact scenarios where elite athletes of different specialties need their equipment to deliver without question. That's the standard we hold ourselves to. That's the standard this collaboration meets.

Releasing Saturday 13.12.2025

Available exclusively via representclo.com/247 and puma.com.

Download the App for exclusive early access for prestige members and detailed imagery within the lookbook.

This is the second chapter. Don't miss it. ON A MISSION.